Ponce’s Mexican Restaurant
FOOD SERVICE
Ponce’s Mexican Restaurant is an award winning staple and favorite of San Diego locals. They have been in business for over 50 years and are still consistently providing great food and service. They are active in their community and very much beloved by their loyal patrons.
My Role
Front-end Web Designer
3rd Party App Integration
ECommerce Specialist
The Challenge
To convert their menu from large PDF files to a mobile responsive version.
To connect the flagship location and other newer locations to third party online ordering and delivery platforms such as Doordash and Postmates.
To redesign the website through the lens of rich local heritage and continued excellence.
Solutions
Responsive website redesign with minimal disruption to service
Responsive and easy-to-edit mobile menus
Doordash and Postmates integeration
ECommerce development with shipping and in-store validation
My Impact
+16%
Increase in Doordash and Postmates button conversions
+8%
Increase in catering form submissions, increasing catering sales by 5% YoY
+12%
Increase in unique website visits MoM through updated on-page and image SEO, as well as monitoring Google Website Performance and Page Indexing.
San Diego, CA
2019, 2020 & 2021
Impact and Key Takeaways
+16% MoM
Increase in Doordash and Postmates button conversions, increasing online orders and delivery sales steadily since integration.
+8% YoY
Increase in catering form submissions, lifting catering sales by 5% YoY since the production of a Catering page with custom forms.
+12% MoM
Increase in unique website visits MoM through updated on-page and image SEO, as well as monitoring Google Website Performance and Page Indexing.