Betty Larkin
INTERIOR AND MURAL DESIGN
Betty Larkin is a design studio specializing in interior design and mural arts. Founded by Janie Rochfort, Betty Larkin has created indoor and outdoor experiences for fintech companies, Netflix, education platforms and beauty brands alike. Janie is a visionary in color theory and experiential design. She has been featured on publications such as Domino Mag, Design Milk and TV Insider
My Role
Web Designer/Developer
Content Strategy and SEO
The Challenge
To exhibit a vast amount of the Client’s portfolio without sacrificing website performance and speed
To update page and image SEO for better Google Website Performance
To refresh UI elements for better usability
Solutions
Updated UI design to meet ADA standard of compliance
Content strategy and organization with custom filter creation
Image asset and optimization for web use
Responsive website redesign and development
On-page and image SEO best practices for better search results and improved Google Website Performance
My Impact
+10%
Increase in lead form conversions through custom forms and dedicated pages YoY
+18%
Increase in unique website visitors through redesigned UI and updated page and image SEO YoY
+16%
Increase in unique page views through content strategy and organization and keywords YoY
San Diego, CA
2020 & 2023
Impact and Key Takeaways
+10% YoY
Increase in lead form conversions through custom forms and dedicated pages.
+18% YoY
Increase in unique website visitors through redesign UI and updated page and image SEO.
+16% YoY
Increase in unique page views through content strategy and organization and keywords.