Betty Larkin
Increasing Web Interactions and Client Leads with Information Architecture
INTERIOR AND MURAL DESIGN
Betty Larkin is a design studio specializing in interior design and mural arts. Founded by Janie Rochfort, Betty Larkin has created indoor and outdoor experiences for fintech companies, Netflix, education platforms and beauty brands alike. Janie is a visionary in color theory and experiential design. She has been featured on publications such as Domino Mag, Design Milk and TV Insider.
My Role
Web Designer/Developer
Content Strategy and SEO
Team
Myself
The Challenge
The Client has an impressive amount of work to show.
Load speeds were slow and performance on mobile was poor.
UI was very clean and minimal but did not adhere to accessibility standards due to low contrast and legibility.
Solutions
Manage digital assets and increase load times by decreasing size and using SEO friendly naming structure.
Organize portfolio pieces and deploy a project filter for easy navigation and organization.
Refine UI to keep the overall look & feel while adhering to usability compliance.
San Diego, CA
2020 & 2023
Impact and Key Takeaways
+10%
Increase in lead form conversions through custom forms and dedicated service pages
+18%
Increase in unique website visitors updated page and image SEO, as well as reindexing