Justice Capital
NON PROFIT
Justice Capital is a non profit organization on a mission to educate investors, foundations and public sector partners into divesting from entities knowingly or unknowingly causing harm, while investing and scaling local communities to become self governing profitable ecosystems. Justice Capital’s CEO, Christina Hollenback, has been featured in publications such as CNN, Fast Company and Financial Times for her work in stopping the misuse of COVID relief funds being reallocated to the growth of prison systems.
My Role
Digital Proj. Management
Product Design
Domain and DNS Management
The Challenge
To amplify impact metrics to communicate the organization’s value to investors, academic researchers and the communities they serve
To retain visual brand identity but updated to adhere to ADA compliance
To regain ownership and access to their domain
Solutions
CMS migration from Wordpress to Squarespace
Brand refresh that is compliant to ADA standards
Ensure all captured data is funneled to an encrypted data storage
Domain recovery and DNS management
My Impact
+20%
Increase in unique website visits MoM
+20%
Increase in button conversions and engagement MoM
+13%
Increase in newsletter subscriptions MoM
San Francisco, CA
2024
User Personas
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User Persona 1
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User Persona 2
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User Persona 3
SITEMAP
USER JOURNEY
Impact and Key Takeaways
+20% MoM
Increase in unique website visits once user experience was user interface design was updated for a frictionless experience.
+20% MoM
Increase in button conversions and engagement once pathways and calls-to-action were established to organize the website content and direct user flow.
+13% MoM
Increase in newsletter subscriptions once proper forms and secure data storage were deployed, increasing trust and engagement in users and overall positively impacting leads.