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Justice Capital
NON PROFIT
Justice Capital is a non profit organization on a mission to educate investors, foundations and public sector partners into divesting from entities knowingly or unknowingly causing harm, while investing and scaling local communities to become self governing profitable ecosystems. Justice Capital’s CEO, Christina Hollenback, has been featured in publications such as CNN, Fast Company and Financial Times for her work in stopping the misuse of COVID relief funds being reallocated to the growth of prison systems.
My Role
Web Design and Development
Digital Project Management
Domain and DNS Management
The Challenge
To amplify impact metrics to communicate the organization’s value to investors, academic researchers and the communities they serve
To retain visual brand identity but updated to adhere to ADA compliance
To regain ownership and access to their domain
Solutions
CMS migration from Wordpress to Squarespace
Brand refresh that is compliant to ADA standards
Ensure all captured data is funneled to an encrypted data storage
Domain recovery and DNS management
My Impact
+16%
Increase in button conversions
+13%
Increase in newsletter subscriptions
San Francisco, CA
2024
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User Personas
SITEMAP
USER JOURNEY
Impact and Key Takeaways
+16%
Increase in button conversions post pathways implementation
+13%
Increase in newsletter subscriptions, positively impacting leads.