Justice Capital

NON PROFIT

Justice Capital is a non profit organization on a mission to educate investors, foundations and public sector partners into divesting from entities knowingly or unknowingly causing harm, while investing and scaling local communities to become self governing profitable ecosystems. Justice Capital’s CEO, Christina Hollenback, has been featured in publications such as CNN, Fast Company and Financial Times for her work in stopping the misuse of COVID relief funds being reallocated to the growth of prison systems.


My Role

  • Web Design and Development

  • Digital Project Management

  • Domain and DNS Management

The Challenge

  • To amplify impact metrics to communicate the organization’s value to investors, academic researchers and the communities they serve

  • To retain visual brand identity but updated to adhere to ADA compliance

  • To regain ownership and access to their domain

Solutions

  • CMS migration from Wordpress to Squarespace

  • Brand refresh that is compliant to ADA standards

  • Ensure all captured data is funneled to an encrypted data storage

  • Domain recovery and DNS management

My Impact

+16%
Increase in button conversions

+13%
Increase in newsletter subscriptions

San Francisco, CA
2024

User Personas

SITEMAP

USER JOURNEY

Impact and Key Takeaways

+16%

Increase in button conversions post pathways implementation

+13%

Increase in newsletter subscriptions, positively impacting leads.

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