
Justice Capital
Claiming the Digital Landscape Where Social Justice Meets Economic Prosperity
NON PROFIT
Justice Capital is a non profit organization on a mission to educate investors, foundations and public sector partners into divesting from entities knowingly or unknowingly causing harm, while investing and scaling local communities to become self governing profitable ecosystems. Justice Capital’s CEO, Christina Hollenback, has been featured in publications such as CNN, Fast Company and Financial Times for her work in stopping the misuse of COVID relief funds being reallocated to the growth of prison systems.
My Role
Web Design and Development
Domain and DNS Management
Digital Asset Management
Team
CEO
Project Manager
Myself
The Challenge
Justice Capital’s online presence did not fully encapsulate the brevity and impact of their work.
Serious and frequent activism in the community and the White House left little time for deep work and focus on their organization’s website.
Ownership and access of their domain was largely unknown.
Solutions
Amplify impact by communicating the organization’s value and contributions to investors, academic researchers and the communities they serve.
Retain visual brand identity but update to adhere to ADA compliance
Regain ownership and access to their domain through recovery and DNS management.
San Francisco, CA
2024

User Personas
SITEMAP
USER JOURNEY
Impact and Key Takeaways
+16%
Increase in button conversions post pathways implementation
+13%
Increase in newsletter subscriptions, positively impacting leads.