Intersecting Lines

Pivoting from ECommerce to Service Based with Trust and Authority

BUSINESS CONSULTANCY

Dr. Tanya Moore of Intersecting Lines is an accomplished business consultant in the STEM field. She founded Intersecting Lines, an organization that provides strategic facilitation, impact evaluation and research to schools, NGOs, non-profits and for-profit businesses. Dr. Tanya Moore has been featured in prominent publications such as Essence Magazine, O Magazine, Mathematically Gifted and Black, and Black Enterprise. Intersecting Lines has positively impacted organizations such as Blue Cross Blue Shield California, Berkeley Public Schools Fund, College Future’s Foundation and more.

My Role

Brand Designer
Web Design & Development
Content Strategist

Team

Social Media Strategist
Myself

Solutions

Restructure the website to pivot away from eCommerce toward consulting services.
Define and visualize STEM terminology into a nature-centric look & feel that the Client feels most aligned to.
Roll out a new visual design to existing content and digital products.

The Challenge

Dr. Tanya Moore’s consulting business was growing. She wanted to continue her online store but make it complementary to her services instead.
The business has outgrown it’s current identity and an Intersecting Lines 2.0 was more aligned to the new direction of the business.

View Site

San Leandro, CA
2020 & 2024

User Research

Based on conversations and feedback from Intersecting Lines’ customer base and leads

Clients and partners are finding Dr. Tanya Moore through previously published articles such as O Magazine, Essence and Black Enterprise. However, leads are disrupted by the lack of pathways to connect with Dr. Moore.

Users found HR tools and free templates to be helpful resources but the outdated design and illegible copy prevent further engagement and downloads.

Dr. Tanya Moore is credentialed and sponsored by various prominent organizations and proper representation of her professional and educational background would aid in prospective partners vetting her experience and capabilities.