Kim Burris Psychotherapy
HEALTHCARE
Kim Burris Psychotherapy is a private practice specializing in healing trauma, managing anxiety, depression and other mental health challenges. Kim and her team of specialists provide in person and tele-health services to their clients in the Northern California area and beyond. Kim is passionate about helping people feel better and offers many resources across her various platforms.
My Role
Web Design/Development
Content Strategy
Digital Product Design
Marketing Collateral Design
SEO
The Challenge
To redesign a DIY website rich in content and SEO strategies with minimal disruption and improved outcomes on search.
To elevate the design direction and UI but overall retain the personal visual brand.
To develop easy to manage email and social media templates, preserving the integrity of the brand style guide across multiple platforms including email marketing, Youtube, Instagram, LinkedIn and native blog posts.
Solutions
Platform version update
Responsive website design and development
Design marketing collateral templates with full roll out across all platforms from easy-to-manage and replicate custom templates
Improved SEO utilizing near me keywords and enhanced website performance
My Impact
+14%
Increase in unique website visits YoY
+23%
Increase in form submissions from qualified new patients YoY
-30%
Decrease in bounce rate YoY
El Dorado Hills, CA
2019 & 2023
Impact and Key Takeaways
+14% YoY
Increase in unique website visits YoY through on-page and image SEO combined with improved Google Website Performance.
+23% YoY
Increase in form submissions from qualified new patients YoY through new user pathways and calls-to-action.
-30% YoY
Decrease in bounce rate YoY through content strategy and redesigned UI for frictionless user experience.