Pinnacle Breast Surgery
Healthcare Provider
Service: Branding, Website Design
Platform: Wordpress
About: Pinnacle Breast Surgery is an innovative breast health specialist in New York. Dr. Magdalena Plasilova, the practicing provider, started Pinnacle in 2019 with the aim to change the way women are getting help and health services. By women for women.
Objective: Create a brand identity and website design for Pinnacle Breast Surgery
Challenge: Pinnacle Breast Surgery provides health services for women of all ages. Many of which are in recovery from breast cancer. The website experience should cater to women of all ages.
Friction Points: Frustrating tech. The client needed a website that is easily navigable for women of all ages.
Solution: We used imagery that is representative of women from all ages, races and ethnicities to show that Pinnacle Breast Surgery is inclusive. Furthermore, the design is simple yet intuitive to cater to tech abilities of all ranges. The site is exhaustive and robust, offering a patient portal and extensive helpful articles.